Firehouse Subs launched the all-new 'Prime Rib Steak Sub' at its chain restaurant locations nationwide. With the release of this premium sandwich, Firehouse Subs is bringing true 5-star flavors to the quick-service counter, as its prime rib steak is cooked via the renowned French preparation technique, sous vide. With a premium set of ingredients prepared in a professional manner, the Prime Rib Steak Sub is sure to dazzle new and returning customers alike.
The Prime Rib Steak Sub features melted provolone cheese, slow-grilled carmelized onions, a savory garlic mayonnaise, and a rich deli mustard. On top f this, the sandwich is rounded out with fresh lettuce and tomato to add refreshing tastes to the hearty, savory meal. The sandwich is sold on the brand's toasted sub roll by default, but can be customized at the point of sale.
The Prime Rib Steak Sub is available now at participating Firehouse Sub locations while supplies last.
Prime Rib Sandwiches
Firehouse Subs Launched an All-New Prime Rib Steak Submarine Sandwich
Trend Themes
1. Premium Fast Food - The launch of Firehouse Subs' Prime Rib Steak Sub shows a trend towards fast food chains incorporating gourmet ingredients and cooking techniques to create premium menu items for customers.
2. Sous Vide Preparation - The use of sous vide in cooking methods, as seen in the Prime Rib Steak Sub at Firehouse Subs, is a trend in the restaurant industry towards consistent quality in menu items and preparation methods.
3. Customizable Menu Items - The Prime Rib Steak Sub at Firehouse Subs can be customized at the point of sale, indicative of a trend towards fast food chains offering more options for customers to create their ideal meal.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants may benefit from incorporating premium menu items and customizable options into their offerings to attract customers looking for more variety and higher quality food options.
2. Food Preparation Equipment Suppliers - The trend towards innovative cooking techniques such as sous vide could create opportunities for suppliers of food preparation equipment and technology to develop new products and services to meet evolving market demands.
3. Food Delivery Services - As more fast food chains offer premium menu items, there may be opportunities for food delivery services to partner with these restaurants and expand their offerings to include higher quality, gourmet meals delivered to customers' doors.