Pride Month starts today and Voodoo Doughnut is marking the occasion with its fan-favorite Pride Bar Doughnut.
Created as part of the brand's ongoing partnership with It Gets Better, the Pride Bar Doughnut is a tasty creation that supports a great cause. The doughnut consists of a bar-shaped donut filled with a rich Bavarian cream and topped with Voonilla frosting along with a spectrum of rainbow hearts. The limited edition doughnut will be available from June 1 through June 30, 2024, and a portion of the proceeds from each doughnut sold will go to It Gets Better, a non-profit organization that aims to uplift, empower, and connect LGBTQ+ youth from around the world. As Chris Schultz, Voodoo Doughnut CEO, said in a recent release, "We’re excited to bring back the Pride Bar and help amplify the impactful mission of It Gets Better and support LGBTQ+ youth."