Pride Month starts today and Voodoo Doughnut is marking the occasion with its fan-favorite Pride Bar Doughnut.
Created as part of the brand's ongoing partnership with It Gets Better, the Pride Bar Doughnut is a tasty creation that supports a great cause. The doughnut consists of a bar-shaped donut filled with a rich Bavarian cream and topped with Voonilla frosting along with a spectrum of rainbow hearts. The limited edition doughnut will be available from June 1 through June 30, 2024, and a portion of the proceeds from each doughnut sold will go to It Gets Better, a non-profit organization that aims to uplift, empower, and connect LGBTQ+ youth from around the world. As Chris Schultz, Voodoo Doughnut CEO, said in a recent release, "We’re excited to bring back the Pride Bar and help amplify the impactful mission of It Gets Better and support LGBTQ+ youth."
LGBTQ Youth-Benefiting Doughnuts
Voodoo Doughnut's Pride Bar Doughnut Supports It Gets Better
Trend Themes
1. Cause-marketing Campaigns - Brands are increasingly aligning with social causes to appeal to socially conscious consumers and build stronger community connections.
2. Limited-edition Products - Offering time-sensitive items can create a sense of urgency and exclusivity, driving higher sales and brand engagement.
3. LGBTQ+ Support Initiatives - Companies partnering with LGBTQ+ organizations are helping foster inclusivity and support for marginalized communities.
Industry Implications
1. Food and Beverage - Innovative culinary offerings that support social causes can attract ethically minded consumers and enhance brand loyalty.
2. Non-profit Partnerships - Collaborations between businesses and non-profit organizations can amplify message outreach and impact, benefiting both parties.
3. Retail Marketing - Unique marketing strategies that leverage limited-time products can effectively boost sales and customer engagement.