These Prescott Beaverbrook Developments ads really capture the essence of what everyone strives for when purchasing a house - a place to call home.
Created by advertising agency Giants & Gentlemen in Toronto, Canada, the campaign includes three different print ads that visually describe the meaning of home. One of the ads shows a little girl picking her nose while another shows a dog inappropriately on top of a pillow; both ads are hilarious and familiar enough to grab a viewer's attention instantly. The copy along with the ads articulates these ideas perfectly: "Your family will settle in and feel comfortable in no time. Really, really comfortable."
Even if you're not on the market for a new home, the Prescott Beaverbrook Developments campaign will leave you comfortably smiling and nodding along.
Comfy Comical Campaigns
The Prescott Beaverbrook Developments Ads Reveal Nose Picking Little Girls
Trend Themes
1. Humorous Advertising - Opportunity for brands to create comical campaigns that capture attention and leave a lasting positive impression.
2. Emotional Connection with Home - Growing demand for ads that evoke a sense of comfort and familiarity, resonating with consumers' desire for a place to call home.
3. Unconventional Marketing Strategies - Brands seeking disruptive ways to stand out can leverage unconventional marketing tactics, such as using humor and relatability in their ads.
Industry Implications
1. Real Estate - Opportunity for real estate companies to differentiate themselves by embracing humorous and relatable marketing campaigns.
2. Advertising - Agencies can explore innovative approaches that blend humor and emotional connection to create impactful and memorable campaigns.
3. Home and Lifestyle - Brands in the home and lifestyle industry can capitalize on the emotional connection consumers have with their living spaces by incorporating humor in their marketing efforts.