Vegan fast food chain Odd Burger is launching a line of plant-based products under a newly launched brand called Preposterous Foods. The brand's approach to high-quality vegan eats is minimal-ingredient and minimally processed with a focus on whole foods like chickpeas, oats and wheat gluten.
The brand is introducing itself to the world with 10 products to start, including a crispy "chickUN" burger, meatless wings, beefy ground meat, gyro meat and breakfast sausage, as well as dairy-free ranch dressing, "honey" mustard sauce, tzatziki sauce, eggless mayo, and dairy-free cheese sauce. Odd Burger co-founder and CEO James McInnes says, "It may seem preposterous, but indulgent food can be healthy, and healthy food can be indulgent."
Minimal-Ingredient Vegan Proteins
Preposterous Foods are Minimally Processed & Plant-Based
Trend Themes
1. Minimal-ingredient Foods - The trend towards minimal-ingredient foods creates opportunities for disruptive innovation in simplifying traditional recipes and reducing processing time and costs.
2. Plant-based Proteins - The growing demand for plant-based proteins presents opportunities for disruptive innovation in developing new sourcing and manufacturing techniques to produce sustainable, high-quality plant-based products.
3. Indulgent Health Foods - There is an opportunity for disruptive innovation in creating indulgent health foods that are both nutritious and delicious, satisfying consumer cravings while promoting healthy eating habits.
Industry Implications
1. Fast Food - The fast food industry can benefit from the trend towards minimal-ingredient and plant-based foods by offering healthier menu options that cater to changing consumer preferences.
2. Food Manufacturing - The food manufacturing industry can take advantage of the trend towards minimal-ingredient and plant-based foods by innovating new production methods to streamline processing and reduce costs.
3. Health Food - The health food industry can leverage the trend towards indulgent health foods by producing new products that balance taste and nutrition, appealing to a wider audience of health-conscious consumers.