These Robinsons premium squashes have been announced by the Britvic-owned brand as a series of beneficial refreshments for consumers in the UK to enjoy this spring and summer.
The Robinsons with Benefits refreshments include the Robinsons Vitality Peach, Mango & Passion Fruit, Robinsons Immunity Orange & Guava and the Robinsons Boost Raspberry, Strawberry & Acai. Each of the drinks are formulated with a range of vitamins that will offer a targeted benefit and also feature no added sugar. The drinks are arriving now in the grocery channel with additional availability in the convenience store channel taking place in June.
Retail Commercial Director at Britvic Ben Parker spoke on the new Robinsons premium squashes saying, "At a time when over half of consumers have revealed that they want to see healthier soft drinks in retailers’ ranges, it’s the perfect time for us to expand the Robinsons range further to tap into this growing demand. The latest addition to our popular portfolio…aims to make it even easier for young people to enjoy benefit-led squash wherever they may be, at home or on the go."
Beneficial Squash-Style Juices
These Robinsons Premium Squashes Have No Added Sugar
Trend Themes
1. Benefit-led Beverages - The rise of demand for benefit-led soft drinks presents an opportunity for more companies to create beverages that offer targeted health benefits without added sugar.
2. Convenient Nutrient Uptake - Creating convenient drinks with added vitamins and nutrients provides an opportunity for disruption in industries such as energy drinks, sports drinks, and bottled water.
3. Healthier Options for Youth Market - Developing healthier options like the Robinsons with Benefits refreshments presents an opportunity to cater to the growing demand for healthier beverage choices among young consumers.
Industry Implications
1. Soft Drink Industry - The introduction of healthier and benefit-led refreshments by Robinsons presents an opportunity for disruption in the soft drink industry.
2. Health Food and Supplements Industry - The trend of adding vitamins and nutrients to drinks like Robinsons with Benefits squashes presents an opportunity for disruption in the health food and supplements industry.
3. Convenience Store Industry - Expanding the availability of Robinsons with Benefits refreshments presents an opportunity for disruption in the convenience store industry, especially for young consumers who are looking for healthier drink options on-the-go.