The average consumer is hitting up their nearby convenience store more and more to satisfy their need for grab-and-go food, so the Johnsonville Premium Breakfast Sandwich Collection has been announced with this in mind. Created to target Millennial and Generation Z consumers, the breakfast sandwich collection is made with real eggs, premium meats and cheeses that are all packaged to be enjoyed at anytime of the day. This acknowledges consumer schedules that might not adhere to the norm as seen with shift workers and students.
The Johnsonville Premium Breakfast Sandwich Collection includes five different sandwiches in total including the Breakfast Sausage & Waffle Stack, Italian Breakfast Panini, Savory Breakfast Croissant, Andouille Scramble Wrap and the Spicy Sausage Bagel. All of the sandwiches boast an artisan-inspired recipe that is protein-rich and made with on-trend ingredients.
Premium Convenience Store Breakfasts
The Johnsonville Breakfast Sandwich Collection is Fresh
Trend Themes
1. Convenience Store Food - The rise of convenience store food consumption opens opportunities for creating more healthy and high-quality options.
2. On-the-go Breakfast Food - Creating premium on-the-go breakfast options for the Millennial and Gen Z market can be a disruptive innovation opportunity.
3. Artisan-inspired Ready-to-eat Food - There is a demand for ready-to-eat food with artisan-inspired recipes and on-trend ingredients.
Industry Implications
1. Convenience Stores - Convenience stores can focus on creating high-quality and healthier food options for on-the-go consumers.
2. Food and Beverage - Companies in the food and beverage industry can invest in creating new and trendy breakfast food products for the on-the-go market.
3. Packaging and Labelling - Innovations in packaging and labelling can help create more convenient and attractive on-the-go food options.