The Premier Protein Frozen Pancakes have been created in partnership with De Wafelbakkers as a convenient, protein-packed breakfast option for consumers to try out. The pancakes feature 15-grams of protein per serving and are ready to be warmed up in the microwave in just 60-seconds to make them great for quick breakfasts or snacks. The pancakes come in 12 and 24 packs, and are being launched at a variety of retailers in response to consumer demand for more protein-rich food varieties with a focus on convenience.
US Vice President of Premier Nutrition Nick Stiritz spoke on the Premier Protein Frozen Pancakes saying, "Premier Protein is known for bringing delicious, protein-packed shakes and powders to millions of Americans, and we’re excited to expand into a new category with De Wafelbakkers. With the launch of these protein pancakes, we’re bringing Premier fans even more ways to bring great tasting nutrition to their health journey!"
Protein-Rich Frozen Waffles
Premier Protein Frozen Pancakes Have 15-Grams of Protein
Trend Themes
1. Protein-packed Frozen Breakfast Foods - The trend towards protein-rich breakfasts presents opportunities for companies to create more convenient and freezer-friendly options.
2. Collaborations for New Food Categories - Joint ventures between food companies can lead to innovative products that meet consumer demands for both taste and nutrition.
3. Increased Demand for Healthier Snack Options - As consumers become more health-conscious, there is an opportunity for companies to create snack options with higher protein content and less processed ingredients.
Industry Implications
1. Frozen Foods - Frozen food companies need to innovate to meet consumer demands for healthier, protein-packed options that are also convenient.
2. Protein Supplements - Companies in the protein supplement industry can expand into the frozen food market through partnerships to offer a wider range of protein-packed products.
3. Snack Foods - Snack food companies can develop products with higher protein content and less processed ingredients to meet the health-conscious demands of consumers.