Although bags are designed to be useful for carrying around a limited number of personal items, many designer handbags are first and foremost concerned with aesthetics—and Prada invited three female architects to creatively reinterpret the Prada handbag.
During Milan Fashion Week, Prada shared the designs by Kazuyo Sejima, Elizabeth Diller and Cini Boeri, which were created using Prada’s nylon fabric. As part of the collaboration, one bag was designed to double as a neck pillow, while another includes a special pocket for storing sandwiches.
Prada Invites was presented alongside the Spring/Summer 2019 Prada Womenswear fashion show and kicks off a series of collaborative projects to come in the future that examine various aspects of design through the world of Prada.
Architect-Reinterpreted Handbags
Three Female Architects Creatively Redesigned the Prada Handbag
Trend Themes
1. Architect-reinterpreted Handbags - Architects are being invited to reinterpret handbags, which presents an opportunity for disruptive innovation for using unique materials, multi-purpose designs, and incorporating functionality.
2. Collaborative Projects - Collaborative projects that examine various aspects of design present an opportunity for disruptive innovation for bringing together diverse minds to create unique and functional products.
3. Multi-purpose Design - Designing handbags with built-in functionality and multiple uses presents an opportunity for disruptive innovation and elevating the functionality of traditional handbags.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from incorporating multi-purpose designs and functional features into traditional handbags by working with other design industries.
2. Architecture Industry - The architecture industry can benefit from exploring the world of fashion and using materials in innovative ways for accessories and other products.
3. Travel Industry - Travel industry can benefit from multi-purpose handbags that solve common problems for travelers such as providing a neck pillow or compartment for personal items.