Now that lockdown restrictions are easing in many places, Jackbox Games wants to help people rebuild their social skills with Practice Friends. Jackbox is giving people the chance to hire a free group of people to provide a sense of what contact with other humans is like. For a limited time, there will be 30-minute slots available for a "judgment-free"Jackbox Party Pack game.
Participants will also get a code for a copy of Jackbox Party Pack 7, which promises more good times with new and old friends in the future.
Now that people are getting hopeful for a return to life as usual, brands are creating promotions and campaigns centered on supporting people in reintegrating the routines and rituals that have had to be put on hold for more than a year.
Virtual Friend Games
Jackbox Games' Practice Friends Help People Brush Up on Social Skills
Trend Themes
1. Practice Friends - Opportunity to create more virtual social skill-building platforms as a response to the need for social reintegration after lockdown restrictions ease.
2. Judgment-free Gaming - Opportunity to create more inclusive and non-judgmental gaming communities to attract diverse users looking for a safe space to socialize and develop skills.
3. Social Reintegration Support - Opportunity for brands to offer support and resources to help people transition back into social and professional settings post-lockdown.
Industry Implications
1. Gaming - Increased demand for social and skill-building games may lead to more innovation in the gaming industry.
2. Edtech - Potential for edtech companies to develop virtual social skill-building programs for individuals who struggle with in-person interaction.
3. Marketing - Companies may create targeted marketing campaigns offering resources to help people navigate social reintegration post-lockdown.