The success of its Power Bowls inspired Healthy Choice to create Power Wraps that are grain-free, vegetarian-friendly and high in protein. According to Conagra Brands' Executive Vice President and Co-Chief Operating Officer, Darren Serrao, "What we've basically done here is take the bowl and put it in a wrap. They have all the same nutrients and taste profile that you enjoy in the bowl but now in a portable, handheld wrap."
The frozen Healthy Choice Power Wrap line includes a range of conveniently packaged plant-based meals, including varieties like Mango Edamame, which are free from artificial colors, flavors and preservatives.
Edamame is emerging as a nourishing source of protein, fiber and vitamins and a versatile ingredient that can now be seen in many snacks and meals.
Protein-Packed Vegetarian Wraps
Healthy Choice's Power Wraps Make Convenient Handheld Meals
Trend Themes
1. Grain-free Power Wraps - Opportunity for developing innovative, grain-free alternatives in the handheld meal market.
2. Vegetarian-friendly Meals - Potential for creating vegetarian-friendly options with high protein content in the frozen food industry.
3. Rise of Edamame - Disruptive potential for incorporating edamame into various snacks and meals due to its nutritious profile and versatility.
Industry Implications
1. Frozen Food Industry - Opportunity for introducing new plant-based, protein-packed options in the frozen food aisle.
2. Handheld Meal Market - Potential for developing convenient, portable options that offer the same nutrients and taste profiles as traditional meals.
3. Snack and Meal Industry - Disruptive potential for incorporating edamame into a variety of snacks and meals as a nourishing source of protein, fiber, and vitamins.