Postmates, an American food, grocery, and alcohol delivery company, recently launched the new campaign, 'Postmate It,' featuring television personality Martha Stewart.
The humorous ads include vibrant billboards and a series of tongue-in-cheek commercials that end with the campaign slogan -- 'Just postmate it' -- referring to simply ordering food from the organization rather than attempting to cook for yourself. The commercials contain a number of cooking mishaps to convince consumers not to attempt to cook.
One notable commercial, 'Greek Salad,' features a woman attempting to make a Greek salad following the guidance of Martha Stewart, who suggests you start crying over your ex-boyfriend while cutting onions. Another intriguing commercial, 'Grilled Salmon,' features a woman attempting to cook salmon in her office and setting off the fire alarm.
By combining humor and relatable situations, Postmates 'Postmate It' commercial should appeal to consumers frustrated with the effort of home cooking.
Dynamic Grocery Delivery Ads
Postmates Partners with Martha Stewart for a New 'Postmate It' Ad
Trend Themes
1. Humorous Delivery Ads - Opportunity to create ads that use humor and relatable situations to differentiate delivery services and appeal to consumers frustrated with the effort of home cooking.
2. Celebrity Endorsement Campaigns - Opportunity to leverage celebrity endorsements, like Martha Stewart, to promote delivery services and increase brand visibility.
3. Convenience-based Marketing - Opportunity to create marketing campaigns that focus on convenience, highlighting the ease of delivery services and eliminating the effort of home cooking.
Industry Implications
1. Food Delivery Services - Opportunity for food delivery companies to use humor and celebrity endorsements to differentiate their services and increase brand visibility.
2. Television and Media - Opportunity for media companies to offer celebrity endorsements and advertising partnerships with food delivery companies to increase ad revenue.
3. Restaurant Industry - Opportunity for restaurants to partner with food delivery companies to promote their brand and increase visibility through advertising campaigns.