American Apparel recently announced that it is teaming up with Postmates to offer on-demand clothing deliveries. After a tumultuous few years, the new partnership signals American Apparel's latest attempt to reestablish itself as the go-to-option for basics.
The American Apparel x Postmates partnership will allow customers to order on-demand clothing deliveries. Customers can choose from the brand's wide selection of unisex basics, including tees, sweatshirts, leggings, pants and dresses. The service will initially cost just $1.99 per delivery and it will be offered in 31 metropolitan areas. As the retailer's Chief Digital Officer Thoryn Stephens explains, "American Apparel is improving its omni-channel consumer experience via Postmates by becoming their first major fashion retailer to offer 'on-demand basics'."
The new partnership ultimately reflects the rise in on-demand services and the evolution of online shopping.
On-Demand Apparel Deliveries
The Brand is Teaming Up with Postmates to Offer Clothing Deliveries
Trend Themes
1. On-demand Deliveries - Other retailers can leverage Postmates' on-demand delivery service to offer their products and improve their customer experience.
2. Omni-channel Retailing - Retailers can enhance their online shopping experience by incorporating on-demand delivery services like Postmates, allowing customers to shop online and receive their items quickly.
3. Unisex Fashion - More retailers can offer a wider range of unisex clothing options to appeal to a diverse customer base, like American Apparel's unisex basics line.
Industry Implications
1. Retail Industry - Retailers can partner with delivery companies to provide on-demand delivery services, improving the customer experience and driving sales.
2. Logistics Industry - Delivery companies like Postmates can expand their partnerships with retailers to provide on-demand delivery services, giving customers more options and driving revenue growth.
3. Fashion Industry - More fashion retailers can offer a wider range of unisex options and basics to appeal to a diverse range of customers like American Apparel's line of unisex basics.