This summer, Usain Bolt is teaming up with Michelob ULTRA to cover the cost of post-workout beers at local bars. Since people are eager to gather with friends for a drink at neighborhood joints, people have the chance to make the most of a "running tab" for one day only. On July 24th, people are invited to put their ULTRA on Bolt's tab by uploading a receipt online. Once the receipt has been submitted and validated, Michelob ULTRA will email a prepaid card (valued up to $5) to reimburse the purchase of ULTRA.
Now that restaurants, pubs and bars are beginning or preparing to open up again, brands and people are eager to get back to their favorite social scenes.
Post-Workout Beer Tabs
Michelob ULTRA & Usain Bolt are Covering the Cost of Beers at the Bar
Trend Themes
1. Post-workout Beers - Brands can tap into the demand for social gatherings and experiences by encouraging people to enjoy post-workout beers together.
2. Celebrity Endorsement Marketing - Influential celebrities like Usain Bolt can utilize their social reach for brand endorsement campaigns to interact with their dedicated fan bases.
3. Online Receipt Validation - Companies can streamline the process of validating customer receipts and improve customer trust by creating online receipt validation programs.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage brands can encourage social gatherings post-working out to increase sales and promote an active lifestyle.
2. Celebrity Endorsement - Marketing companies can take advantage of influencer marketing and collaborate with celebrities to showcase products in real-life settings.
3. Restaurant and Food Services - Restaurant and food service industries can utilize online receipt validation systems to ensure customer trust and satisfaction as they return to in-person dining experiences.