Popcorn seasoning can be easily changed to suit just about any occasion, so Butterkist is making an extra special popcorn snack for the Christmas season.
Butterkist's Gingerbread Popcorn is introduced as sweet, spicy and a wholesome alternative to traditional Christmas cookies and popcorn snacks. Butterkist is able to make this claim by making its festive air-popped snack from whole maize grains that are rich in fiber and contain only 103 calories in a 25 gram serving. To top it all off, the flavorful snack is made without any artificial colors or flavorings.
This fun popcorn snack is one of many products on the market that is playing with crossover flavors that stem from different food categories.
Gingerbread-Flavored Popcorn
This Butterkist Snack Uses a Cookie-Inspired Popcorn Seasoning
Trend Themes
1. Crossover Flavor Snacks - The trend of crossover flavor snacks can be capitalized on by innovating new flavors that merge different food categories.
2. Healthy Alternative Snacks - The trend of incorporating healthy alternatives in snacks, like Butterkist's Gingerbread Popcorn, presents a disruptive innovation opportunity to create more low-calorie and fiber-rich snacks.
3. Limited Edition Seasonal Snacks - Creating seasonal and limited edition snacks, like Butterkist's Gingerbread Popcorn for Christmas season, presents a disruptive innovation opportunity to create new flavors and seasonal themes for snacks.
Industry Implications
1. Snack Industry - The snack industry can capitalize on the trend of crossover flavors and create new snack options that merge different food categories.
2. Health Food Industry - Health food industry can capitalize on the trend of healthy alternative snacks and create more low-calorie and fiber-rich snack options.
3. Seasonal Food Industry - Seasonal food industry can create limited edition seasonal snacks and capitalize on the trend of seasonal and theme-based snacks.