Existing products from Gaslamp Popcorn include Kettle Corn, Sea Salt & Olive Oil and White Cheddar, all of which are combined in equal amounts to form its newest popcorn mix. The 'Malibu Mix' offers a flavorful blend of ingredients that's cheesy, salty and sweet all at once.
The product is a perfect example of how popcorn has undergone a huge transformation from a butter-laden movie concession snack to a healthy foodie treat. Gaslamp Popcorn takes care not to use any partially hydrogenated oils, artificial flavors or colors in its formulas and puts an emphasis on its Californian roots to help consumers understand where the product comes from.
The ready-to-eat popcorn mix has particular appeal to Millennials who enjoy healthy, natural, organic and gluten-free snacking.
Multiflavored Popcorn Snacks
This Gaslamp Popcorn Mix Combines All of Its Existing Flavors
Trend Themes
1. Healthy Snacking - The rise of health-conscious consumers presents an opportunity for innovative popcorn snacks that cater to a demand for natural, organic, and gluten-free options.
2. Flavor Fusion - Combining multiple flavors in one product, like Gaslamp Popcorn's 'Malibu Mix,' taps into the trend of experiential snacking and offers consumers a unique and exciting taste experience.
3. Transparency in Food Sourcing - Gaslamp Popcorn's emphasis on Californian roots highlights the growing importance of transparency in food sourcing, giving rise to potential disruptions in the industry by promoting local, sustainable ingredients.
Industry Implications
1. Snack Food Manufacturing - Innovative popcorn mixes, catering to health-conscious consumers and offering unique flavor combinations, create opportunities for disruption in the snack food manufacturing industry.
2. Organic Food & Beverage - The demand for natural, gluten-free, and organic snacks, like Gaslamp Popcorn's 'Malibu Mix,' presents disruptive innovation opportunities in the organic food and beverage industry.
3. Local Food & Sustainable Agriculture - Gaslamp Popcorn's focus on Californian roots sparks potential disruptions in the local food and sustainable agriculture industry by promoting local sourcing and sustainable farming practices.