Opopop is launching a microwave popcorn product called Flavor Wrapped Popcorn Kernels and they're poised to shake up the snack category as the world's first pre-flavored popcorn kernels. Each and every kernel is individually wrapped in flavor before popping so that no individual piece of popcorn goes without flavor.
There are six flavors that are being introduced that remix classics like Fancy Butter, Salted Umami and Vanilla Cake Pop. The popcorn packs are set to be available to consumers via D2C distribution within the next few days and Opopop is promising to bring in "the popcorn revolution" with its pre-flavored microwave popcorn product.
According to the brand, the Flavor Wrapped Popcorn Kernels represent "the first major innovation in popcorn since the invention of the air popper in the late 70s."
Pre-Flavored Popcorn Kernels
Opopop Flavor Wrapped Popcorn Kernels are Disrupting the Category
Trend Themes
1. Pre-flavored Food - The trend for pre-flavored kernels creates opportunities for other pre-flavored food products such as rice or pasta.
2. Individually Wrapped Products - The use of individual wrapping creates opportunities for other snack products such as nuts or crackers.
3. Gourmet Popcorn - The use of high-quality and innovative flavors in popcorn kernels creates opportunities for other gourmet popcorn products and flavors.
Industry Implications
1. Snack Foods - This innovation in popcorn kernels creates enormous opportunities for new snacks, flavors, and packaging ideas in the snack food industry.
2. Food and Beverage Manufacturing - The development and production of pre-flavored food products could lead to new opportunities in food manufacturing.
3. Direct to Consumer (D2C) Distribution - The ability to distribute directly to consumers creates opportunities for other companies to bypass traditional retail channels and reach consumers more directly.