These playful popcorn box designs from Popcorn Shed take the form of houses with windows that reveal a peek at the flavored snacks inside.
Varieties include Pecan Pie, Salted Caramel and Rich Chocolate, each of which is represented with a house of a different color scheme. The theme of housing is carried through to all aspects of the branding, including the logo, with the "O" and the "E" of Popcorn Shed transformed into an ornate key. This is a perfect fit for the brand's slogan, which describes the product as being a "Secret Family Recipe."
Side-by-side, the Popcorn Shed packages form a village of houses, making them desirable to sample and gift in groups. Other promotional images for the popcorn depict small figurines interacting with the flavorful, large-scale popcorn kernels.
Shack-Shaped Popcorn Packaging
These Popcorn Boxes Reveal a Peek at the Product Through a Window
Trend Themes
1. Playful Packaging - Creating popcorn boxes with fun and interactive designs can enhance the consumer experience and make the product more appealing.
2. Branding Consistency - Maintaining a consistent theme throughout all aspects of branding, including packaging, can help create a strong and recognizable brand identity.
3. Collectible Packaging - Designing popcorn boxes that can be collected and displayed as a set can increase customer engagement and encourage repeat purchases.
Industry Implications
1. Food Packaging - The food packaging industry can explore creative and visually appealing designs that go beyond traditional packaging formats, enhancing the overall consumer experience.
2. Snack Food - The snack food industry can leverage unique and eye-catching packaging designs to stand out on store shelves and attract consumer attention.
3. Promotional Merchandise - Companies in the promotional merchandise industry can offer customizable collectible packaging options that can be used for corporate gifting and promotional campaigns.