Funko introduces a new customization service dubbed Pop! Yourself, which allows users to create their own iterations of the Funko Pop figurines. The service actually first launched back in 2020 but has only operated on a much smaller scale at two locations. It is now rolling out to much more options just in time for its 25th-anniversary milestone.
Customers are able to create their own Funko Pops by selecting specific features including skin tones, clothing, accessories, and eyewear. Soon, customers will be able to dress their figures as their favorite pop-culture characters. Some of the accessories include a to-go coffee cup or a bouquet of roses. The service is described by the CEO of the company Brian Maiotti as "a pop culture customized for you."
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Trend Themes
1. Customized Collectibles - The growing popularity of personalized collectible figurines presents opportunities for companies to offer customized versions of their merchandise.
2. Interactive Brand Merchandise - Brands can leverage interactive customization services like Pop! Yourself to engage with customers and create unique brand experiences.
3. Mass Customization - The expansion of customization options through Pop! Yourself reflects the trend towards mass customization, where consumers can tailor products to their preferences.
Industry Implications
1. Collectibles - The collectibles industry can explore the integration of customization services to provide unique and personalized products for collectors.
2. Brand Merchandise - Companies that offer branded merchandise can benefit from incorporating interactive customization features to increase customer engagement and loyalty.
3. E-commerce - The e-commerce industry has an opportunity to capitalize on the demand for personalized products by partnering with customization services like Pop! Yourself.