'Pool Boy,' a new ad in Coca-Cola's 'Taste the Feeling' campaign, features a sibling rivalry with a modern twist. The ad features a sister and brother racing one another to gain the affections of the same person: the sexy pool boy working in their backyard.
The pool boy is a cliche of soap opera world — handsome young men at work have been stealing the hearts of daytime TV characters for decades. However, Coke puts a spin on the traditional trope by having both the daughter and the son lust after the man working for their home. In the ad, the girl thinks to bring the pool boy a cold bottle of Coke to get him to acknowledge her, but her brother has the same idea. The two race to get out back first, only to be beaten to the punch by their mother.
Satirical Sibling Rivalry Ads
Coke's 'Pool Boy' Shows a Brother and Sister Fighting for Affections
Trend Themes
1. Satirical Advertising - There is an opportunity for brands to create satirical ads that challenge traditional advertising norms and capture the attention of consumers.
2. Sibling Rivalry Marketing - Brands can explore sibling rivalry themes in their marketing campaigns to engage consumers and create relatable content.
3. Subverting Tropes in Advertising - Brands can disrupt traditional advertising by cleverly subverting cliched tropes and introducing unexpected twists that captivate audiences.
Industry Implications
1. Beverage Industry - The beverage industry can leverage satirical advertising techniques to differentiate their products and connect with consumers in unique ways.
2. Entertainment Industry - The entertainment industry can explore sibling rivalry narratives in TV shows, movies, and online content to create engaging and relatable storytelling.
3. Advertising and Marketing Industry - The advertising and marketing industry can embrace alternative approaches by subverting traditional advertising tropes to capture audience attention and drive brand awareness.