Pom-Bear snacks from KP Snacks are showing off new branding alongside new flavors at the perfect time to coincide with the back-to-school season. The branding includes modernized packaging and imagery, while the brand is also launching the Put a little Pom in your Day campaign to encourage consumers to take time for themselves and keep the crispy snack top of mind. The product is introducing the new BBQ and Cheese flavors in the classic bear-shaped format, which are each perfect for satisfying snack cravings for savory nibbles.
Marketing Manager Emma Smith spoke on the new Pom-Bear snacks saying, "At Pom-Bear we’re passionate about bringing joy and fun to lunchboxes with our adorable potato bears. That’s why we’re so excited not only to be launching our brand new above the line campaign but also our two new flavours, adding variety and excitement to lunchboxes and family snacking occasions."
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Trend Themes
1. Back-to-school Marketing Strategies - Leveraging the start of the school year to introduce new products creates a timely connection with consumers and taps into seasonal spending habits.
2. Enhanced Snack Packaging - Modernized and appealing packaging designs can help differentiate products on shelves and attract consumer attention in a crowded market.
3. Creative Flavor Innovations - Introducing new and unique flavors like BBQ and Cheese in familiar formats caters to evolving consumer tastes and keeps the brand relevant.
Industry Implications
1. Snack Food - The snack food industry is continuously evolving with creative flavor profiles and fun product shapes to meet consumer demand.
2. Consumer Packaged Goods - The CPG industry benefits from innovative packaging and branding strategies that enhance product appeal and market differentiation.
3. Seasonal Retail - Timing product releases with seasonal events, such as back-to-school, can amplify market impact and drive increased consumer engagement.