Hallmark partnered with poet and artist Morgan Harper Nichols to create poetic greeting cards and gifts as part of the Real Stories collection. The cards touch on themes like hope, self-acceptance and perseverance and they inspire with colorful designs and heartfelt words.
The Real Stories collection debuted in 2021 and Hallmark's intention behind it was to help consumers support their loved ones through a wide range of real-life experiences that range from difficult and bittersweet to joyful. Inside the Morgan Harper Nichols Real Stories collection, customers will find 24 comforting greeting cards and a variety of gifts, such as a travel mug, easel calendar, cube caddy, tea towel and an uplifting daily affirmation set.
Poetic Greeting Cards
Hallmark and Morgan Harper Nichols Partnered on Special Cards & Gifts
Trend Themes
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Industry Implications
1. Gift and Stationery - Chance for the gift and stationery industry to offer more personalized and heartfelt products.
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