The newly launched 2019 Pnina Tornai LOVE Collection at Kleinfeld takes inspiration from the female empowerment movement and boasts a campaign that explores themes such as courage and strength. The campaign imagery captures a duality between the beautiful wedding dresses, rugged settings and edgy accessories, expressing that juxtapositions like strength and beauty can peacefully coexist within. The themes that are explored throughout the collection are also tied into marriage and partnership; as the designer describes: "After all, strong does not mean tough but depicts strength in the journey of love, which is symbolic of marriage."
The 25-style bridal collection includes structured feminine silhouettes that are designed for the modern woman with an inclusive sizing range. Accessible luxury is also a strong point for the collection, with all of the pieces priced below $5,000.
Empowering Bridal Collections
The Pnina Tornai LOVE Collection Explores Courage and Strength
Trend Themes
1. Female Empowerment-themed Bridal Collections - Opportunity for bridal designers to explore themes of courage and strength and tap into the growing female empowerment movement.
2. Juxtapositions in Bridal Fashion - Designers can create unique campaigns that explore the coexistence of seemingly opposite elements, like strength and beauty, to stand out in the crowded bridal fashion market.
3. Accessible Luxury Bridal Collections - Brands can appeal to a wider audience by creating inclusive sizing ranges and offering affordable luxury options, like the Pnina Tornai LOVE Collection priced below $5,000.
Industry Implications
1. Bridal Fashion - Designers and retailers can create disruptive innovations in bridal fashion through unique campaign concepts and inclusive and affordable collections, like the Pnina Tornai LOVE Collection.
2. Marketing and Advertising - Marketers can explore themes of empowerment and coexisting juxtapositions to create effective campaigns that resonate with modern consumers, like the Pnina Tornai LOVE Collection's imagery.
3. Retail Industry - Retailers can tap into the growing demand for inclusive sizing and affordable luxury options by offering collections like the Pnina Tornai LOVE Collection to appeal to a wider range of customers.