Shawn Mendes is the star of the Play It Forward initiative by Tommy Hilfiger with the new Classics Reborn that is launching for the Summer 2022 season. It features three images taken by British photographer Craig McDean to showcase sustainable items by the fashion imprint.
Talking about the new campaign, Tommy Hilfiger states "Shawn’s not only a multitalented musician — but he also represents a new generation of future-makers who understand the need for action [...] By joining forces with Shawn to learn, share and innovate, we can build upon what we’ve already achieved and take our sustainability journey to the next level. While we recognize we still have a long way to go, together we can build even more awareness to make a positive, lasting impact."
Sustainable Americana Fashion Campaigns
Shawn Mendes Stars in Tommy Hilfiger's Play it Forward
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