Following in the footsteps of other fast food brands, Wendy's has begun testing a new plant-based burger dubbed the 'Plantiful' at select locations in Canada.
While many fast food chains are using the Impossible patty to create their plant-based burger, Wendy's is offering something a little different. The chain's new Plantiful Burger features a 100 percent vegan patty that is made from pea protein. The burger is then topped with melted cheese, lettuce, tomatoes, onions, sliced pickles, ketchup, and mayo. Of course, the addition of cheese and mayo means that the burger itself is not vegan, just the patty.
Though Wendy's has yet to officially announce the debut of the Plantiful Burger, it has been spotted at various locations in Toronto.
Pea Protein Burger Patties
Wendy's Plantiful Burger Features a Vegan Patty Made from Pea Protein
Trend Themes
1. Plant-based Proteins - The rise of plant-based protein patties as competitors to meat patties
2. Vegan Fast Food - Fast food chains launching vegan or vegetarian options to attract more customers
3. Health Conscious Menus - Demand for healthier fast food options, particularly for those with dietary restrictions, is increasing
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can explore plant-based protein sources and offer vegan/vegetarian options on their menus
2. Fast Food Industry - Fast food chains can add vegetarian and vegan options like plant-based burgers to cater to health-conscious customers
3. Health and Wellness Industry - Opportunity for companies in the health and wellness industry to market plant-based protein sources as well as meat alternatives to those with dietary restrictions