While many plant-based beverage brands aim to capture the interest of Millennial and Gen Z consumers, Perennial targets an entirely different demographic altogether with its dairy-free drinks designed for adults ages 50 and up. Beyond Meat co-founder Brent Taylor launched the brand because "quite simply, no other brand is doing so."
The nutritious plant-based beverages for mature adults are specifically formulated to fortify bone, muscle, gut and brain health and it helps to redefine the adult nutrition category for active health maintenance, rather than sickness recovery.
The plant-powered drinks are branded as mini-meals and they're fueled by prebiotic fiber to support digestive function, DHA omega-3s, vitamins and more. The beverages are available in classic chocolate and vanilla flavors, both of which boast 140 calories and eight grams of complete protein.
Boomer-Targeted Dairy-Free Drinks
Perennial Crafts Plant-Based Beverages for Mature Adults
Trend Themes
1. Boomer-focused Plant-based Drinks - Perennial's dairy-free beverages tailored for adults aged 50+ serves an untapped market in the plant-based drink space.
2. Nutrition for Active Aging - Perennial's focus on bone, muscle, gut, and brain health with their plant-powered drinks demonstrates a growing trend in catering to active aging.
3. Mini-meal Plant-based Beverages - Perennial's branding of their plant-based drinks as mini-meals that provide complete protein, vitamins and prebiotic fiber sets a trend for healthier snacking options.
Industry Implications
1. Plant-based Beverages - Perennial's boomer-focused dairy-free drinks expand the target market for plant-based beverage brands.
2. Functional Beverages - Perennial's focus on bone, muscle, gut, and brain health with their plant-powered drinks shows disruptive innovation opportunities in the functional beverage sector catering to active aging.
3. Healthy Snacks - Perennial's branding of their plant-based drinks as mini-meals that provide complete protein, vitamins and prebiotic fiber creates disruptive innovation opportunities for healthier snacking options.