Just a few years ago, the choices for plant-based milk alternatives were more or less limited to soy and rice milk but consumers can now enjoy a much wider range of alternatives made from everything from oats to nuts. Bright Barley is setting itself apart within the competitive dairy-free market by creating the UK’s first alternative milk made from barley.
Although barley is a beloved ingredient in beers and soups, Bright Barley is on a mission to Bring Barley Back and reposition the super grain in the minds of Western consumers. Bright Barley is doing so with three nutritious, dairy-free beverages in ready-to-drink varieties like Salted Caramel, Chocolate and Coffee.
Barley-Based Milk Alternatives
Bright Barley Makes Plant-Based Milk Alternatives with Barley
Trend Themes
1. Diversification of Plant-based Milk Alternatives - Opportunity to explore and create new milk alternatives using a variety of plant-based ingredients.
2. Repositioning Underutilized Ingredients - Opportunity to discover and promote the nutritional benefits of overlooked ingredients like barley.
3. Innovation in Ready-to-drink Beverages - Opportunity to develop new flavors and formulations for convenient, on-the-go plant-based beverages.
Industry Implications
1. Plant-based Food and Beverage - Opportunity for the plant-based food and beverage industry to expand its offering and cater to a wider range of dietary preferences.
2. Nutritional Ingredients - Opportunity for the nutritional ingredients industry to explore the potential health benefits of barley and create new products.
3. Ready-to-drink Beverage Packaging - Opportunity for the packaging industry to design innovative and sustainable packaging solutions for the growing market of ready-to-drink plant-based beverages.