Freshly's newest line introduces plant-based comfort meals that are powered by plant-based sources of protein, clean, whole food ingredients and full-flavor recipes. Created to satisfy consumers' needs for variety, taste, nutrition and convenience, the first-ever plant-based line from Freshly takes cues from globally inspired cuisine. These meals can be served in a matter of minutes and thanks to their conveniently packaged forms, there's no prep needed.
The Purely Plant menu from Freshly introduces new staples like the Rainbow Harvest Plant-Based Burger with Sticky Carrot Jam & Summer Veggie Sauté and the Farmstead Veggie Baked Pasta with Seasonal Veggies & Creamy Marinara. There are also falafel bowls, cauliflower macaroni and cheese that's dairy-free and unwrapped burritos.
Plant-Based Comfort Meals
Freshly's Plant-Based Line Features Clean, Whole Food Ingredients
Trend Themes
1. Plant-based Comfort Meals - Plant-based comfort meals are becoming more popular and can be a disruptive innovation opportunity for the food industry.
2. Clean & Whole Food Ingredients - The use of clean, whole food ingredients is a growing trend in the food industry and presents a disruptive innovation opportunity for food manufacturers.
3. Convenient Meal Solutions - The demand for convenient meal solutions, such as those offered by Freshly's plant-based line, is on the rise and presents an opportunity for innovative food companies to meet consumer needs.
Industry Implications
1. Food Manufacturing - The trend towards plant-based and clean, whole food ingredients presents an opportunity for innovative food manufacturers to create unique and healthy products.
2. Meal Delivery Services - The convenience of Freshly's plant-based line presents an opportunity for meal delivery services to expand their offerings and cater to health-conscious customers.
3. Fast Food Industry - The growing popularity of plant-based comfort meals presents an opportunity for fast food chains to introduce new menu items and attract health-conscious consumers.