As if there have not been enough tasty pastry hybrids, Pix Patisserie in Portland has gone above and beyond by offering the macaronut. The macaron and donut mashup is available from Cheryl Walkerhouse and is described as a "deep-fried macaron covered in a light, fluffy batter."
The Pix Patisserie treat is an example of French and American fusion, where the Parisian macaron mates with the donut from the United States. This certainly beats waiting in line for a cronut elsewhere.
The deep fried macarons are just one example of how bakeries and individuals at home are getting creative by combining two distinct desserts in one delectable portion. The donut has been a frequent participant in these collaborations, but less so the macaron.
Macaron Donut Hybrids
The Macaronut From Pix Patisserie in Portland Combines Two Global Desserts
Trend Themes
1. Pastry Hybrids - Bakeries and individuals are finding new ways to combine two distinct desserts in one delectable portion, creating confections like the macaronut and opening up the trend for more creative possibilities.
2. Global Dessert Fusions - The Pix Patisserie macaronut's French and American fusion reveals opportunities to blend together global desserts and create exciting new desserts inspired by different cultures.
3. Deep-fried Desserts - The deep-fried macaron trend shows there is a market for adding twists to traditional desserts such as macarons, donuts and more.
Industry Implications
1. Bakery - This trend of new and exciting pastry hybrids serves as an opportunity for bakeries to create innovative dessert products that stand out from the competition.
2. Food Entrepreneurship - Pop-up shops and small businesses looking to make a name for themselves can tap into this unique trend of pastry hybrids by offering creative and unique fusions of desserts.
3. Café and Restaurant - Cafes and restaurants can use this trend as an opportunity to create exciting menus and unique in-house desserts that draw customers to visit again and again.