Following the launch of its original gin with collagen, Collagin is now introducing consumers to a pink alcohol version of its popular product called 'Collagin Rose.'
The all-new limited-edition product boasts rose oil steam-distilled from rose petals, as well as 11 botanicals like pink grapefruit and orris. While this new version of Collagin is said to be just as smooth and subtle as the original in terms of taste, it is also said to "appeal to gin lovers with a sweeter tooth."
Across the beverage industry, consumers—Millennials in particular—have become fixated by rose-hued drinks for their floral flavors and eye-catching colors. As such, pink alcohol products like rosé, strawberry tequila and rose gin have been supported by a boost in sales.
Floral Anti-Aging Spirits
'Collagin Rose' is a Pink Alcohol Product Made with Pure Collagen
Trend Themes
1. Rose-hued Spirits - An opportunity to innovate the alcohol industry by creating other rose-hued spirits.
2. Collagen-infused Alcohol - An opportunity to explore the use of collagen in other alcoholic beverages.
3. Botanical Flavor Blends - An opportunity to experiment with different botanical flavor blends in alcoholic beverages.
Industry Implications
1. Alcohol - An opportunity to create unique and trendy alcohol products that will appeal to Millennials' preference for rose-hued drinks and botanical flavors.
2. Beauty - An opportunity to explore the use of collagen in beauty and skincare products given its anti-aging properties.
3. Food - An opportunity to experiment with botanical flavor blends in food products such as sauces and dressings.