Pinterest is now introducing 'Pincodes' as a new way for consumers to easily discover new ideas from product packaging, in-store displays and more.
When a Pincode is spotted, a Pinterest user may open the platform's application and tap to use the in-app camera. From there, users will be instantly directed to pins, curated boards and other ideas on the site. Nordstrom will now be using Pincodes in select stores and Kraft Heinz will be incorporating them into its food product packaging. Kia and REAL SIMPLE are also among the companies that will be experimenting with Pinterest's Pincodes.
Inspired by the usefulness of Snapchat's Snapcodes, a number of brands have created their own codes to make sharing easy. Earlier this year, Spotify unveiled Spotify Codes to help friends and artists easily share music.
Product Discovery Codes
Pinterest's 'Pincodes' Will Appear in Stores and on Product Packaging
Trend Themes
1. Interactive Brand Codes - Brands are adopting interactive codes, like Pinterest's Pincodes, to provide consumers with easy access to curated content and ideas.
2. In-app Camera Integration - Integrating in-app cameras with interactive codes presents an opportunity for businesses to enhance user engagement and drive traffic to their platforms.
3. Cross-platform Code Collaboration - The trend of creating and using interactive codes, such as Pinterest's Pincodes, extends to multiple platforms, allowing brands to reach wider audiences and expand their presence.
Industry Implications
1. Retail - Retailers like Nordstrom are incorporating interactive codes, such as Pinterest's Pincodes, into their stores to provide customers with a seamless shopping experience and access to additional content and recommendations.
2. Food and Beverage - Companies like Kraft Heinz are leveraging interactive codes, such as Pinterest's Pincodes, on their food product packaging to connect with consumers and provide them with recipe ideas and product information.
3. Media and Entertainment - Media and entertainment companies, including Spotify, are embracing interactive codes, like Pinterest's Pincodes, to facilitate easy sharing of content and enhance user engagement.