In preparation for National Pickle Day in November, The Original Pickle Shot paired up with flavor blend company Twang to introduce the Pickle Margarita Tailgate Kit.
Available on Cocktail Courier, this curated kit for pickle lovers contains three 50ml bottles of The Original Pickle Shot and three additional 50ml bottles of The Original Pickle Shot Spicy. The kit also contains all the essentials for making a tangy take on the margarita, the most popular cocktail in the United States, plus extras like a branded fanny pack, a bandana, a coaster and The Original Pickle Shot Cowboy boot shot glass necklace.
This on-the-go kit allows for plenty of flavor experimentation, thanks to The Original Pickle Shot's OG or Spicy flavors and Twang's Dill Pickle beer salt for rimming the glass.
Pickle Margarita Kits
The Pickle Margarita Tailgate Kit Dropped Ahead of National Pickle Day
Trend Themes
1. Flavor Experiential Kits - Curated kits that offer unique flavor combinations, like pickle-inspired margaritas, appeal to adventurous consumers.
2. Branded Cocktail Accessories - Including branded accessories such as fanny packs and shot glass necklaces enhances the user experience and brand connection.
3. Spicy Drink Innovations - The inclusion of spicy elements in traditional cocktails caters to a growing market for bold and unconventional flavor profiles.
Industry Implications
1. Alcoholic Beverages - The introduction of innovative cocktail kits opens up new avenues for customization and flavor experimentation within the beverage industry.
2. Promotional Products - Branded accessories bundled with popular drink kits provide companies with unique promotional opportunities to enhance customer loyalty.
3. Spice and Seasoning - Collaborations with spice and seasoning companies allow for the development of specialized products, increasing consumer engagement through unique taste experiences.