Just ahead of Halloween, Starbucks has debuted the new Phantom Frappuccino in select European markets.
The new Phantom Frappuccino is a limited-edition drink available from October 26 to 31. The drink is one of Starbucks' darkest creations yet, and is made from a combination of coconut milk, mango and pineapple essence, and Starbucks crème Frappuccino syrup. The dark black drink is then topped with a dark coconut whipped cream, which is made from coconut milk and black charcoal powder. The whole thing is then infused with a bright green lime drizzle made of spirulina extract, charcoal powder, lime juice and lemon juice.
Just like a ghost sighting, this new Frappuccino will be gone before you know it.
Charcoal Powder-Infused Drinks
Starbucks' Phantom Frappuccino is a Delightfully Spooky Drink
Trend Themes
1. Charcoal Powder-infused Beverages - There is an opportunity for the beverage industry to innovate by incorporating activated charcoal into their products to attract consumers looking for unique and health-conscious options.
2. Holiday-themed Limited-edition Drinks - Creating holiday-themed beverages that are only available for a limited time generates excitement among consumers and encourages repeat visits.
3. Coconut Milk-based Beverages - There is a market for plant-based and dairy-free alternatives in the beverage industry, opening up opportunities for innovation in beverages made with coconut milk.
Industry Implications
1. Food and Beverage Industry - Incorporating creatively themed and unique drinks can increase customer engagement and drive foot traffic to food and beverage establishments.
2. Specialty Coffee Shops - Specialty coffee shops that embrace the trend of specialty, themed, and limited-edition drinks can appeal to a younger market and build brand loyalty.
3. Healthy Beverage Market - Incorporating activated charcoal and plant-based alternatives can help companies tap into the growing market of health-conscious consumers seeking unique and innovative options.