PETA (People for the Ethical Treatment of Animals) has established their own Facebook group, Peta2, using an image of baby chick and the slogan, "I am not a nugget."
"Peta2 is the world's largest youth animal rights group! Our goal is to arm you with all the info, literature, advice, and (most importantly) stickers you need to get active for animals," the group says.
They give out free stickers, reading materials and encourage participation in groups, contests and in making donations. The site features photos and videos, including celebrities doing their part to support animals.
If you're vegetarian, an animal rights activist, are believe in PETA's cause, join the group. To date, there are 1,026 fans and two causes which have raised about $17,000 from donors.
If you like interactivity, you can even make your own KFC Sign (Kentucky Fried Cruelty).
Make your own KFC sign at peta2.com
Peta2 on Facebook
I Am Not A Nugget Group
Trend Themes
1. Youth Animal Rights Activism - The rise of youth animal rights activism presents opportunities for organizations to engage and empower young individuals in advocating for animal welfare.
2. Interactive Advocacy Platforms - The development of interactive advocacy platforms, such as PETA's Peta2 Facebook group, opens up avenues for organizations to effectively communicate and mobilize supporters for their cause.
3. Celebrity Endorsement for Animal Rights - The use of celebrity endorsement in promoting animal rights encourages public awareness and engagement, providing opportunities for brands and organizations to collaborate with influential figures.
Industry Implications
1. Social Media - The power of social media platforms, like Facebook, allows organizations to reach and connect with a large youth audience, facilitating their involvement in animal rights activism.
2. Printed Materials Distribution - The distribution of free stickers, literature, and reading materials by animal rights groups creates opportunities for innovative printing and distribution services to support their cause.
3. Online Fundraising - The success of online fundraising platforms for animal rights causes signifies opportunities for the development of more innovative and user-friendly donation platforms to drive support and generate funds.