Iconic French wine and spirit maker Pernod Ricard has announced the launch of a new digital label system that will enable shoppers to scan the brand's products with their phones and receive information about its ingredients, health risks, as well as details regarding local drinking laws.
The new system was designed to create an interactive way to engage customers and promote brand transparency. In addition, the company will introduce two new pictogram warnings on all of its packagings. These will include a logo warning against drinking generally and an illustration warning against drunk driving and underage drinking.
"As a consumer-centric company committed to responsible drinking, this new digital label system strives to respond to our customers’ evolving needs. Now more than ever, consumers want to know what is in their drinks. Thanks to digital technology, this information can now be accessed easily," said Alexandre Ricard, chairman and CEO of Pernod Ricard.
Transparency-Focused Digital Alcohol Labels
Pernod Ricard Rolls Out New Scannable Digital Labels
Trend Themes
1. Interactive Alcohol Labels - Innovative technology-based labels offer an opportunity to build brand transparency and promote responsible drinking.
2. Digital Scanning for Ingredient Information - Applications using digital scanning technology may become a standard for providing relevant product information in the food and beverage industry.
3. Pictogram Warnings for Alcohol - Including pictogram warnings as a part of labeling could become a new norm for promoting health and safety measures associated with consumption.
Industry Implications
1. Alcoholic Beverage Industry - With ever-tightening regulation and increased public scrutiny, the alcoholic beverage industry has an opportunity to build trust, promote transparency, and tackle issues such as the responsible use of alcohol.
2. Digital Technology Industry - Digital technology is becoming increasingly integrated into everyday living, creating a demand for innovative solutions including interactive labeling.
3. Food & Beverage Industry - The food and beverage industry has the opportunity to offer increased transparency and create a meaningful relationship with consumers by utilizing digital technology to provide relevant information about the products they consume.