The Pepsi Smart Can debuted at the 2024 Cannes Lions International Festival of Creativity, introduced as "a CAN-vas for creativity, a media that will unlock new ways of storytelling, a gate to access new experiences, for the new generation of people 'thirsty for more.'"
The Smart Can began as a side project and it was developed by PepsiCo's global beverage design team in Ireland with a flexible 3D high-definition screen. Notably, the Smart Can does not replace the iconic soda brand's classic cans since it does not contain cola but electronics to power the LED display panel and sound system. Complete with a SIM card, the Pepsi Smart Can provides mobile connectivity and the opportunity for creative content to be delivered to users.
While many cans rely on augmented reality to achieve the same result, the Pepsi Smart Can stands on its own and needs no app for its dynamism to be experienced.
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Trend Themes
1. Interactive Packaging - Innovative packaging with built-in displays and sound systems offers new avenues for consumer engagement and marketing.
2. Smart Consumer Products - Ordinary consumer goods are merging with technology to provide enhanced, interactive experiences.
3. Connected Beverage Containers - Beverage containers with SIM cards and mobile connectivity are transforming the way brands deliver content and interact with their audience.
Industry Implications
1. Beverage Industry - The integration of technology in beverage containers could redefine product offerings and customer interactions in the beverage sector.
2. Consumer Electronics - New avenues for consumer electronics open up as everyday objects like beverage cans are embedded with advanced tech features.
3. Advertising & Marketing - Advertising and marketing sectors can leverage tech-enhanced packaging to create more immersive and engaging campaigns.