Peanut butter lovers can now take Jif's creamy nut butter on the go thanks to a new peanut butter pouch packaging design. The Squeeze Creamy Peanut Butter is designed to make snacking mess-free and offer a precise way for people to incorporate the product into recipes or spread the nut butter over toast or fruits without needing a knife.
The easy-to-squeeze pouch comes in a 13-ounce size so that multiple servings can be enjoyed from a single, mess-free package. Knowing that its customer base loves including peanut butter in everything from smoothies and cooking to eating peanut butter straight from the spoon, Jif developed a pouch that reduces "peanut butter knuckles" and the struggle of getting the remaining amount of peanut butter from a jar that's nearly empty.
Squeezable Peanut Butter Pouches
Jif's Easy-to-Squeeze Packaging Helps to Make Mess-Free Snacks
Trend Themes
1. Squeezable Food Packaging - Jif's new peanut butter pouch design presents an opportunity for other food companies to create mess-free and easy-to-use packaging for their products.
2. Precision Snacking - The precise application of peanut butter using Jif's new pouch packaging sets a trend towards portion control and accurate ingredient measurement.
3. On-the-go Snacking - The convenience of the mess-free and portable pouch packaging presents opportunities for other snack companies looking to cater to consumers' busy lifestyles.
Industry Implications
1. Food Packaging - The development of mess-free and easy-to-squeeze pouch packaging for food products shows a trend in packaging innovation opportunities for the food industry.
2. Health and Wellness - The trend towards precision snacking and portion control offers opportunities for health and wellness companies to develop products that cater to calorie-conscious consumers.
3. Snack Foods - On-the-go snacking presents opportunities for snack food companies to expand their consumer base and product offerings with new packaging and flavors.