Calvé has been around for more than a century and over time, it has produced many unique and noteworthy peanut butter jars. One of the best examples of this from the past was an edgy punk-inspired design that featured bold black spraypaint.
Now, Calvé is continuing the tradition of creating standout peanut butter packaging with an illustrative design atop a shapely, undulating label. The style of the illustration is modeled after the details of German Art Nouveau, as reflected in the sinuous, organic forms that sprawl across the label.
In the process of paying tribute to a prominent design style in Europe, the unique peanut butter jars honor the heritage of Calvé. One of the clearest indicators of this is the inclusion of the NOF (Nederlandse Olie Fabriek) in its original large scale.
Art Nouveau Spread Jars
Calve's Peanut Butter Jars Feature Shapely and Unusual Labels
Trend Themes
1. Illustrative Packaging Design - Opportunity for brands to create standout packaging by incorporating intricate illustrations.
2. Artistic Influences in Packaging - Incorporating elements from art movements such as Art Nouveau in packaging design to evoke a sense of heritage and sophistication.
3. Heritage-inspired Packaging - Opportunity to showcase a brand's history and tradition through unique packaging designs that pay homage to their roots.
Industry Implications
1. Food and Beverage - Innovative packaging designs can help food and beverage brands differentiate themselves and attract consumer attention.
2. Art and Design - The incorporation of artistic influences in packaging design opens up opportunities for collaboration between brands and artists.
3. Consumer Goods - Brands can tap into consumer nostalgia and appreciation for heritage by creating packaging inspired by historical design styles.