Hot on the heels of its spicy new Mangonada Donut with Tajin seasoning, 7-Eleven is also rolling out a new each Candy Lemonade Slurpee.
Available for just a limited time, the new Candy Lemonade Slurpee delivers all the sweet without any of the heat of the brand's new donut. The new frozen drink draws inspiration from 7-Select Gummi Peach Rings by blending tart lemonade with sweet peach flavors. As the brand's Senior Vice President, Merchandising (Vault & Proprietary Beverages), explains, "It's our favorite time of year — Slurpee drink season — and we're looking forward to bringing our customers innovative new flavors all summer long, like the new Peach Candy Lemonade flavor."
The new Candy Lemonade Slurpee is available now for a limited time.
Summery Peach Candy Slushies
7-Eleven is Adding a New Peach Candy Lemonade Slurpee for Summer
Trend Themes
1. Seasonal Limited Editions - The introduction of limited-time items like the Peach Candy Lemonade Slurpee heightens customer anticipation and encourages repeat visits.
2. Candy-inspired Beverages - Blending candy flavors into refreshing summer drinks taps into nostalgic tastes while offering unique and playful beverage experiences.
3. Fusion Flavors - Combining disparate flavor profiles, such as tart lemonade with sweet peach, creates innovative products that stand out in a crowded market.
Industry Implications
1. Convenience Stores - Convenience stores can drive sales by offering exclusive, seasonal beverages that are not available in other retail channels.
2. Food and Beverage - The food and beverage industry can explore new product lines by blending familiar candy flavors into their offerings to attract younger demographics.
3. Frozen Treats - The market for frozen treats can expand by continually introducing novel and exciting flavor combinations inspired by popular snacks and candies.