The 7-Eleven NERDS Slurpee Marks the End of Summer
Michael Hemsworth — August 30, 2019 — Business
The 7-Eleven NERDS Slurpee has been unveiled by the convenience retailer as a new limited-time flavor option that marks the end of summer and the arrival of a new school year. The flavor is being promoted by the brand with the NERDS Slurpee 2019 College Tour that will made stops at colleges in the Midwestern states and Texas to offer free cups of the dink along with NERDS candy to boot. The product is reported to have an authentic candy flavor that is a mashup of the candy's iconic strawberry and grape flavor options.
7-Eleven Proprietary Beverages Director Jacob Barnes spoke on the 7-Eleven NERDS Slurpee saying, "Slurpee customers, particularly younger ones, love to create fun frozen treats by mixing their favorite candy and Slurpee flavors. When we started hearing social media chatter that people were suggesting we come out with a NERDS Slurpee, we thought it was a great idea. And, if Slurpee fans want to mix their NERDS Slurpee drinks with NERDS candy, even better. NERDS candy is one of the best-selling non-chocolate candy brands in our stores."
7-Eleven Proprietary Beverages Director Jacob Barnes spoke on the 7-Eleven NERDS Slurpee saying, "Slurpee customers, particularly younger ones, love to create fun frozen treats by mixing their favorite candy and Slurpee flavors. When we started hearing social media chatter that people were suggesting we come out with a NERDS Slurpee, we thought it was a great idea. And, if Slurpee fans want to mix their NERDS Slurpee drinks with NERDS candy, even better. NERDS candy is one of the best-selling non-chocolate candy brands in our stores."
Trend Themes
1. Limited-time Flavors - Creating limited-time flavors can generate excitement and drive sales for convenience retailers.
2. Brand Collaborations - Partnering with popular candy brands can attract new customers and create unique flavor experiences.
3. Social Media Influence - Listening to social media suggestions can inspire new product innovations and engage younger customers.
Industry Implications
1. Convenience Retail - Convenience retailers can leverage limited-time flavors to boost foot traffic and increase sales.
2. Candy Manufacturing - Collaborating with convenience retailers can expand the reach of candy brands and introduce new flavors to consumers.
3. Online Marketing - Monitoring social media conversations can help businesses identify consumer preferences and develop targeted marketing campaigns.
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