Paul's Table is a new venture by Saba Fazeli, the first R&D engineer at Beyond Meat, and it blends plant protein with "the best parts of meat." As the brand describes on its site, "After five years at leading plant-based meat companies, we realized two key things. One, that meat alternatives today don’t have a clear path toward improving quality and decreasing cost. And two, that the 96% of Americans who eat meat aren’t interested in products that taste worse, cost more, and are no healthier than the real thing."
The brand's hybrid approach offers up products that are 90% plant-based thanks to ingredients like soy and brown rice, plus collagen and fat from animals. These blended meat products are available in varieties like Sweet & Smokey and Hot & Tangy pulled pork.
Blended Meat Brands
Paul's Table Blends Plant-Based Meat & Animal Components
Trend Themes
1. Blended Meat Products - Combining animal components with plant protein poses opportunities for creating hybrid products that cater to both meat-eaters and vegans alike.
2. Hybrid Meat Alternatives - The trend towards creating meat alternatives that contain both plant-based and animal-based ingredients opens up opportunities for tapping into new markets and providing a unique value proposition.
3. Improving Quality and Reducing Cost - Focusing on developing new techniques to improve quality and reduce cost for meat alternatives presents opportunities to gain a competitive edge in the market and meet consumer demand.
Industry Implications
1. Plant-based Meat - The plant-based meat industry can benefit from incorporating animal components into their products to offer a wider range of options to consumers.
2. Meat Processing - Meat processing companies can explore new technology and techniques to blend plant-based and animal-based ingredients in their products to cater to changing consumer demands.
3. Food Retail - Food retailers can capitalize on the trend of blended meat products by offering options that cater to both meat-eaters and vegans alike, creating a more inclusive shopping experience.