On top of bringing back its annual Never Ending Pasta Pass for the 2017 year, Olive Garden is introducing something new with its Pasta Passport to Italy.
While there are 22,000 Never Ending Pasta Passes to be claimed by consumers, the Pasta Passport will only be available to 50 individuals. On top of getting the same perks as a Never Ending Pasta Pass cardholder, those who invest in the Pasta Passport will also be able to enjoy an all-inclusive week-long trip to Italy with a friend for $200.
Since all of Olive Garden's 21,000 Pasta Passes were quickly claimed as soon as the promotion became available, this exclusive new pass gives select fans the chance to visit the country that offers Olive Garden endless amount of inspiration.
Travel-Ready Pasta Passes
Olive Garden's Pasta Passport Provides Access to an All-Inclusive Trip
Trend Themes
1. Exclusive Passes - Exclusive passes such as Olive Garden's Pasta Passport provide a unique experience for a select few customers.
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Industry Implications
1. Hospitality - The hospitality industry can offer exclusive passes with all-inclusive trips or other luxury experiences to provide unique incentives and boost customer engagement.
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3. Travel - The travel industry can co-exist with the hospitality industry to provide all-inclusive trips and exclusive experiences as incentives for customers.