Left Hand Brewing Company, a Longmont, Colorado-based company that is renowned for its creatively delicious range of craft beverages, has knocked it out of the park yet again with the introduction of a delicious passion fruit sour ale that is well and truly designed for year-round enjoyment.
The 'Breezy Does It' sour ale, which was first introduced on tap back in April, is now available in six-pack formats in Left Hand Brewing's home state of Colorado as well as other locations. Coming in at 4.8 percent ABV (alcohol by volume), this passion fruit sour ale is infused with Ella variety hops for a floral character, with the beer nicely rounded out by gentle malty notes.
"With each sip, the tangy and refreshing flavors of passion fruit awaken your senses, reminiscent of exotic destinations and sun-soaked beaches," observed Left Hand Brewing's director of marketing Jill Preston. "It’s an immersive escape from the everyday hustle and bustle."
Florally Fruited Sour Ales
The 'Breezy Does It' Ale is Spiked With Delicious Passion Fruit
Trend Themes
1. Florally Fruited Sour Ales - Creating sour ales infused with floral flavors is a growing trend in the craft beverage industry.
2. Year-round Enjoyment - Craft breweries are focusing on creating beers that can be enjoyed throughout the year rather than seasonally.
3. Exotic Flavor Infusions - Infusing beers with exotic fruits like passion fruit is gaining popularity in the craft beer market.
Industry Implications
1. Craft Beverage - Craft breweries are leading the way in producing innovative beers with unique flavors.
2. Hospitality - Restaurants, bars, and hotels can capitalize on the trend of offering a diverse range of craft beers to cater to customers' evolving tastes.
3. Tourism - Breweries can attract tourists by offering unique and immersive experiences around the production and tasting of floral and exotic-flavored beers.