In an effort to reduce employee turnover, fast casual restaurant chain Chipotle Mexican Grill is offering new part-time benefits. Under its new policy, Chipotle will be offering paid vacation days, sick pay as well as student tuition reimbursement. Recruitment Strategy Manager JD Cummings told Restaurant News "We want to invest in the best people we have and to keep them with us."
Before boosting part-time benefits, Chipotle offered the same perks to salaried workers. Extending them to wage-based employees is a move to attract and retain high school and college students for their entry-level roles. Out of the company's 53,000 employees, 48,500 are hourly workers. This will go into effect starting July 1.
This strategy also follows in the footsteps of Starbucks after their announcement to cover four year tuition costs at Arizona State University.
Wage Worker Perks
Chipotle Mexican Grill Will Offer Part-Time Benefits to Retain Young Employees
Trend Themes
1. Part-time Benefits - The trend of offering part-time benefits is a disruptive innovation opportunity for businesses looking to attract and retain young employees.
2. Paid Vacation Days - The trend of offering paid vacation days to part-time employees creates a disruptive innovation opportunity for industries striving to improve work-life balance for their workers.
3. Student Tuition Reimbursement - The trend of providing student tuition reimbursement to part-time employees presents a disruptive innovation opportunity for companies aiming to invest in the education and development of their workforce.
Industry Implications
1. Fast Casual Restaurants - The fast casual restaurant industry can take advantage of the trend of offering part-time benefits to retain young employees, enhancing their competitive advantage in the market.
2. Hospitality Industry - The hospitality industry can capitalize on the trend of offering paid vacation days to part-time employees, improving employee satisfaction and reducing turnover rates.
3. Retail Industry - The retail industry can explore the trend of providing student tuition reimbursement to part-time employees, attracting motivated and ambitious young workers who seek educational opportunities while working.