Sephora's 'Pantone Color IQ' tool is now available for use at select retail locations. Customers are invited to match their tones to the appropriate foundations by way of the iPad-based application, offering up expert pairings with the help of the store's employees.
The cosmetic hub that is Sephora is known for its production of over 1000 different types of concealers. Fashionotes.com points out that it often takes an average of seven tries for women choose the product that is right for them, making many appear patchy and unnatural.
The Pantone Color IQ will scan the skin of users and offer recommendations on the best products based the observations. SPF options are also available, adding a healthy dimension to the aesthetic concept.
Interactive Foundation Applications
Sephora's 'Pantone Color IQ' Pairs Skin Tones With Cosmetics
Trend Themes
1. Skin Tone Matching Tools - Development of future tools that assist in matching skin types with appropriate cosmetics.
2. Ar-powered Cosmetics Products - Integrating augmented reality technology to enhance consumer experience during their cosmetic applications.
3. AI-powered Cosmetic Consultation - Incorporating artificial intelligence to personalize and recommend products that best suits customers' skincare needs.
Industry Implications
1. Cosmetics Retailing Industry - Integrating interactive tools or products to improve the customer shopping experience.
2. Artificial Intelligence Industry - Artificial intelligence companies can pitch to cosmetic brands for collaboration on AI-aided personalized skin care recommendations.
3. Augmented Reality Industry - Providing AR-powered cosmetics tools for enhanced user experience and accuracy in makeup application.