MTN DEW is launching a full episode of Paint with Bob to share how people can recreate a landscape painting with a bottle of soda at its center. The campaign revives "Bob Ross" using CGI and an actor who approximates his features and fans will experience the same kind of soothing that the TV painter shared with every step of his process.
While painting the bottle of MTN DEW, the painter references "happy little droplets" and finds a solution for quenching his thirst by grabbing the realistic bottle straight out of the canvas and taking a sip.
One of the main reasons Ross has had such an impact on pop culture, up to this day, is the rise of ASMR. The soft-spoken ad and full episode of Paint with Bob promise the opposite experience of most exciting, high-energy soda ads.
Painterly Soda Ads
MTN DEW is Releasing an Episode of Paint with Bob
Trend Themes
1. CGI Advertising - The use of CGI to revive and re-purpose beloved figures presents opportunities to create hyper-realistic and memorable advertising campaigns.
2. ASMR Marketing - As ASMR continues to gain popularity, brands can capitalize on the trend by creating calming and soothing marketing content that sets them apart from traditional high-energy advertising.
3. Interactive Advertising - Creating interactive campaigns that allow viewers to become part of the experience, such as bringing the product out of the canvas, creates brand engagement and memorable experiences.
Industry Implications
1. Beverage Industry - Beverage companies can leverage the rising trend of ASMR and create calming and soothing marketing content to differentiate themselves and appeal to consumers looking for a more peaceful experience.
2. Entertainment Industry - The use of CGI to revive beloved figures in advertising presents a disruptive opportunity for the entertainment industry to create new revenue streams by licensing the likeness of iconic performers or characters.
3. Advertising Industry - The creation of interactive and engaging ad campaigns that blur the line between reality and advertising offers opportunities for marketers to create more memorable and effective advertising.