Mountain Dew x Blind Barber Partner for a 'Beach Bound Collection'
Debra John — April 9, 2025 — Marketing
References: instagram & blindbarber
The 'Beach Bound Collection' is a unique collaboration between premium grooming brand Blind Barber and Mountain Dew, offering two exclusive collections inspired by the iconic 'Baja Blast' flavor and the new 'Baja Cabo Citrus.' These collections bring the refreshing beverage experience into personal care products with tropical, coastal vibes.
The 'Beach Bound: Refresh Kit' includes a Baja Blast-inspired shampoo bar, body bar, and body lotion, all infused with a tropical lime scent for a revitalizing experience. It will be available starting April 16 on BlindBarber.com and at Blind Barber locations.
The 'Beach Bound: Body Spray Set' features two Baja-inspired body sprays—one with the tropical lime scent of Baja Blast and the other with the mandarin notes of Baja Cabo Citrus. This set also includes an 18-pack of Mountain Dew & Baja Blast, available on the Mountain Dew TikTok Shop from April 16.
This launch coincides with Mountain Dew’s Baja Cabo Citrus release, and the brand is also running a "Tickets for Tickets" sweepstakes for a Cabo San Lucas resort vacation.
Image Credit: Mountain Dew x Blind Barber
The 'Beach Bound: Refresh Kit' includes a Baja Blast-inspired shampoo bar, body bar, and body lotion, all infused with a tropical lime scent for a revitalizing experience. It will be available starting April 16 on BlindBarber.com and at Blind Barber locations.
The 'Beach Bound: Body Spray Set' features two Baja-inspired body sprays—one with the tropical lime scent of Baja Blast and the other with the mandarin notes of Baja Cabo Citrus. This set also includes an 18-pack of Mountain Dew & Baja Blast, available on the Mountain Dew TikTok Shop from April 16.
This launch coincides with Mountain Dew’s Baja Cabo Citrus release, and the brand is also running a "Tickets for Tickets" sweepstakes for a Cabo San Lucas resort vacation.
Image Credit: Mountain Dew x Blind Barber
Trend Themes
1. Beverage-scented Grooming Products - Integrating popular beverage flavors into personal care products offers an innovative sensory twist that engages both taste and smell, creating a new hybrid category.
2. Cross-industry Brand Collaborations - Partnerships between beverages and grooming brands demonstrate the potential for cross-industry product development that combines lifestyle elements, broadening consumer reach.
3. Tiktok-based Direct Sales - Utilizing TikTok as a direct sales platform for themed product bundles reflects the shift towards social media-driven purchasing experiences among younger demographics.
Industry Implications
1. Personal Care - The integration of beverage-inspired scents into grooming products highlights opportunities for diversification and thematic branding in the personal care industry.
2. Beverage - Beverage companies exploring partnerships with non-traditional sectors open pathways for lifestyle-centric branding and product extensions that capture consumer interest.
3. Social Commerce - Leveraging social commerce, especially on platforms like TikTok, indicates a growing trend in using digital and social media channels for direct consumer engagement and sales.
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