The Pacific Sparkling line is a new range of hard seltzers, released by Ninkasi -- a 13-year-old brewery. The product comes in two distinct flavors that occupy radically different placements on the flavor spectrum. One is Cucumber Mint, boasting a more dominant refreshing quality, and the other one is Cherry Blossom, which has sweeter notes than its counterpart.
The Ninkasi Brewing Company -- established in 2006, is dedicated to the production of premium craft beer. The brand wanted to preserve this, hence, the launch of Pacific Sparkling is intended to be skewed exclusively toward the seltzer market which is enjoying exponential growth.
The bubbly seltzer offering is made through a process that is similar to beer brewing.
Summery Craft Seltzers
Ninkasi Launched Its Tasty Pacific Sparkling Range in April of 2019
Trend Themes
1. Flavored Seltzers - Ninkasi's Pacific Sparkling seltzer line highlights the trend towards flavored seltzers as consumers seek more variety and unique taste experiences.
2. Craft Seltzers - Ninkasi's release of Pacific Sparkling highlights the trend of craft breweries and distilleries entering the seltzer market with their own unique offerings.
3. Seltzer Growth - Ninkasi's launch of Pacific Sparkling is a response to the exponential growth in popularity of the seltzer market as consumers seek low calorie and low sugar beverage options.
Industry Implications
1. Beverage Industry - The launch of Ninkasi's Pacific Sparkling line highlights the opportunities for innovation and expansion within the beverage industry, particularly in the seltzer market.
2. Craft Beer Industry - As craft breweries like Ninkasi enter the seltzer market with their own unique offerings, there are opportunities for disruptive innovation and growth within the craft beer industry.
3. Alcoholic Beverage Industry - The growth in popularity of hard seltzers offers opportunities for disruptive innovation and expansion within the alcoholic beverage industry as consumers seek lower calorie and lower sugar alternatives.