In partnership with education company EVERFI, P2P payment service Zelle will be launching free financial education courses to support high school students who want to learn more about financial health and literacy. The courses will focus on the opportunities and risks of digital banking, all the while helping to establish Zelle as a consumer advocate that's passionate about education and empowerment.
As Rose Corvo, chief marketing officer at Early Warning Services (the bank-owned company behind Zelle), describes "As much as there are so many great stories that we can tell you about when people receive money instantly, there are also things that can go wrong, so from our perspective, we want to make sure that we are educating people as early as possible."
Complimentary Finance Courses
P2P Payment Service Zelle is Teaching Gen Z About Financial Health
Trend Themes
1. Digital Banking Education - Providing financial education courses specifically focused on the opportunities and risks of digital banking, creating more informed consumers.
2. Financial Literacy for Gen Z - Teaching high school students about financial health and literacy, equipping them with important skills for their future.
3. Education-driven Consumer Advocacy - Establishing Zelle as a consumer advocate that is passionate about education and empowerment, building brand loyalty and trust.
Industry Implications
1. Financial Technology (fintech) - Opportunity for Fintech companies to develop educational resources and tools for digital banking to enhance consumer knowledge.
2. Education Technology (edtech) - Potential for EdTech companies to collaborate with financial services to provide comprehensive financial literacy courses for high school students.
3. Peer-to-peer Payments - Disruptive innovation opportunity for P2P payment services to integrate financial education initiatives as a value-added service for users.