Nestle has announced that it will be expanding its Outshine brand into the shelf-stable category with the launch of new yogurt and fruit smoothie pouches.
Each pouch will consist of non-fat yogurt and a specific fruit flavor. Variations will include peach strawberry, blueberry pear, strawberry coconut, and pear vanilla. In addition, each pouch will contain less than 10 grams of sugar while boasting an impressively clean label. Every flavor contains no added sugar, no artificial coloring, non-GMO ingredients, and no artificial flavors.
This is Outshine's first foray beyond the freezer aisle, having only sold frozen fruit bars and ice cream-based products up until this point. "I believe these fruit and yogurt smoothies are one of our biggest innovations in years. We launch a lot of new products, but to enter a really large category with a beloved brand is novel for us," said Doug Munk, senior director of new business ventures at Nestle.
Shelf-Stable Smoothie Pouches
Nestle Expands Outshine Brand Beyond The Freezer Aisle
Trend Themes
1. Shelf-stable Smoothie Pouches - Opportunity for food companies to expand into new product categories by creating shelf-stable smoothie or yogurt pouches with clean labels.
2. Fruit and Yogurt Smoothie Innovation - Trend of developing innovative fruit and yogurt smoothie products with non-GMO, naturally sourced ingredients and clean labeling.
3. Expansion Beyond Freezer Aisle - Trend of food companies expanding their product lines beyond the frozen food section to offer shelf-stable, convenient options.
Industry Implications
1. Food Manufacturing - Opportunity for food companies to create new product lines by using non-GMO, naturally sourced ingredients with clean labeling.
2. Retail - Opportunity for grocery stores to offer convenient, shelf-stable smoothie and yogurt options to customers.
3. Food and Beverage Distribution - Opportunity for distributors to expand their product selection to include more shelf-stable smoothie and yogurt products with clean labeling.