At the 131st Rose Parade, Honda will be sharing its Our Hope for the Future float in celebration of the "optimism created by the spirit, dreams and vitality of children." The 55-foot long float will be decorated with around 30,000 flowers and will depict a scene of six children pursuing their dreams in space exploration, environmental stewardship, medical science, the arts and more.
This imaginative float from Honda is being elevated with an augmented reality experience through Snapchat that gives both attendees and at-home viewers the ability to hear sounds, see sparkling stars, fireworks and the animated characters come to life before their eyes. With this float, Honda is setting itself apart as one of the first automakers to use Snapchat’s Marker Tech augmented reality technology.
Interactive AR Floats
Honda's Our Hope for the Future Float Shares an Augmented Reality Experience
Trend Themes
1. Augmented Reality Experiences - The use of augmented reality technology to enhance real-world experiences, such as parades and events.
2. Marker Tech Integration - The adoption of Snapchat's Marker Tech augmented reality technology by automotive companies to create interactive experiences.
3. Immersive Marketing Strategies - The implementation of immersive technologies, like augmented reality, to engage and excite audiences in marketing campaigns.
Industry Implications
1. Automotive - The automotive industry can leverage augmented reality technology to create innovative and engaging experiences for customers during events and promotions.
2. Entertainment - Entertainment companies can incorporate marker tech integration to enhance live shows, parades, and other interactive experiences for audiences.
3. Marketing and Advertising - Marketers and advertisers can utilize augmented reality and immersive marketing strategies to captivate consumers and promote products or services in a unique and memorable way.